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Pietro Lovato established LOVATO Company in 1980, a family run business which places the customer at the midpoint of its company philosophy. The Firm was originated from the passion of a young businessman in love with his own land, giving birth to a manufacturing reality mirroring the rural values of the surrounding territory. Rural culture is based on hard work and ancient wisdom, made of determination and sacrifice, leaning towards effort and a clever utilisation of any available resource. Pietro Lovato put this principles at the basis of Company management, so that Moving stands as a preserver of quality products manufactured respecting both environment and resources.

Keeper of a cultural heritage, Pietro Lovato is loyal to his own rural origins, becoming a spokesman of a priceless wealth of flavours and knowledge. Pietro Lovato strives to give his customers authentic luxury of his own production. Bonded to countryside tradition, he dedicates to growing niche products that talk of ancient and genuine savours, reflecting the love for the land. Every fruit is for his customers, who are able to find in a bottle of wine all the quality that Pietro Lovato matches in his products: reliability and safety, craftsmanship and specificity, unique symbols of quality.

Technology and style have assured MOVING success worldwide, an ambassador trademark of “Made in Italy” all around the world, eventually evolved into an icon of the Italian Luxury. Pietro Lovato decides to customize some of his products, using chairs to join together two worlds only apparently apart. He crowns his passion for hard work addressing hi-end markets with a hand-made production.

The undisputed quality of MOVING seatings are played with a chic note: comfortable office chairs are turned into luxury jewels. Pietro Lovato’s purpose is to make every space furnished by these chairs a bright and precious space. A wealth of precious details meets the elegance of hi-tech comfort and gains a timeless taste thanks to the use of gold, diamonds and finest leathers. The purity of the shapes is emphasized by the preciousness of materials and the quality of the finishing, without sacrificing the comfort required by an Executive chair.
Pietro Lovato
Mr. Pietro Lovato, CEO of Moving, the company who produces luxury chairs.
MOVING Srl - Via dell' Artigianato 1, 36070 Trissino (VI) Italy - Tel.: 0445/490777 Fax: 0445/490008
Reg.Imp. Vicenza n° 03196280246 - C.s. 100.000€ iv
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